CPN, partners tout ‘Grand Grand Sale 2026’ campaign

SET-listed Central Pattana (CPN), a Thai real estate developer and the operator of Central malls, is joining hands with Central Retail and public and private partners to create a national shopping campaign entitled “Grand Grand Sale 2026”, aiming to strengthen Thailand’s position as a global shopping hub.

CPN and partners are investing more than 1 billion baht to offer up to 80% discounts during the campaign, creating midyear spending momentum in the country.

The campaign runs from May 29 to July 19 at more than 3,000 brands from Central shopping centres, department stores, Central Retail stores and Esplanade Ratchada.

The event is intended to ramp up sales at various Central malls and department stores nationwide, highlighting Thailand’s potential as a global shopping destination, noted CPN.

Nattakit Tangpoonsinthana, chief marketing officer of CPN, said the company has promoted Thailand’s mid-year shopping season for 17 years, evolving from a sales campaign into a “national shopping extravaganza” that grows larger annually.

More than 13,000 stores are expected to participate as well as 30,000 brands, rising 50% from 2023, he noted.

CPN and Central Group have an extensive network of shopping centres, department stores and retail outlets covering all regions, including large cities and tourist destinations, creating a vibrant shopping and tourism atmosphere nationwide, said Mr Nattakit.

The company has malls in Bangkok, Pattaya, Phuket, Chiang Mai, Samui and Hat Yai that serve different market segments, ranging from short-haul and cross-border travellers to long-haul tourists.

The campaign aligns with the Tourism Authority of Thailand’s “Amazing Thailand Grand Sale 2026” campaign, which offers discounts and special privileges to short-haul and long-haul foreign tourists in Bangkok, Pattaya, Chiang Mai, Udon Thani, Phuket and Hat Yai.

The event is expected to stimulate spending and create a new, premium-quality shopping experience that is accessible, while promoting the charm of Thailand, he said.

Rvisra Chirathivat, chief marketing officer of Central Department Store, said this year’s campaign leverages the popular sporting culture trend, driven by rising consumer interest in health and wellness and the global momentum for sports events.

Source – Bangkok News